# Share of TikTok purchases made outside major sales: how Kazakhstani behavior is changing

> Full text available in Russian

**Published:** October 21, 2026
**Author:** bluescreen.kz
**Source:** Telegram — BlueScreen.kz
**Language:** ru-RU
**HTML:** https://aiqazaqstan.com/en/articles/pokupok-v-tiktok-sovershayutsya-vne-krupnykh-rasprodazh-kak-menyaetsya-p

🛍️ 65% of TikTok purchases are made outside major sales: how Kazakhstani behavior is changing. The sales season is no longer limited to Black Friday and New Year discounts. Shoppers start searching for products and reviewing offers as early as September, and interest in purchases…

> From the original source: **Telegram — BlueScreen.kz**
> [Read full article at Telegram — BlueScreen.kz](https://t.me/bluescreenkz/18164)

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