# Prada rejects AI in favor of hand-drawn animation for holiday ad

> Full text available in Russian

**Published:** October 29, 2026
**Author:** Айдана Сейсембек
**Source:** Kursiv Media Tech
**Language:** ru-RU
**HTML:** https://aiqazaqstan.com/en/articles/prada-otkazalas-ot-ii-v-polzu-risovannoy-animatsii-dlya-prazdnichnoy-rek

While artificial intelligence transforms the advertising industry, Prada decided to return to pencils and paper. The fashion house released a holiday campaign featuring hand-drawn animation. Kursiv LifeStyle explains how it was created. In the ad, actors find themselves in a fairy-tale winter world where…

> From the original source: **Kursiv Media Tech**
> [Read full article at Kursiv Media Tech](https://kz.kursiv.media/2026-10-29/aina-prada-otkazalas-ot-ii-v-polzu-risovannoi-animaczii-dlya-prazdnichnoi-reklamy/)

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