# RAMageddon': Tech crisis increases the price of your next iPhone by £100

> Full text available in Russian

**Published:** September 21, 2026
**Author:** theguardian.com
**Source:** Digital Donut AI Digest
**Language:** ru-RU
**HTML:** https://aiqazaqstan.com/en/articles/ramageddon-tekhnologicheskiy-krizis-uvelichivaet-tsenu-vashego-sleduyush

Apple's recent product launch has seen the price of all iPhones increase by £100 due to a shortage of memory chips linked to the AI ​​boom. This rising price trend is affecting not only Apple, but also other smartphone manufacturers, leading to significant price increases in the industry.…

> From the original source: **Digital Donut AI Digest**
> [Read full article at Digital Donut AI Digest](https://www.theguardian.com/money/2026/sep/21/ramageddon-apple-iphone-price-increase-chip-shortage)

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