# Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

**Published:** October 16, 2026
**Author:** Ivan Mehta
**Source:** TechCrunch — AI
**Language:** en-US
**HTML:** https://aiqazaqstan.com/en/articles/veritas-expands-its-anti-counterfeit-chip-to-jewelry-trophies-and-fragra

Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

> From the original source: **TechCrunch — AI**
> [Read full article at TechCrunch — AI](https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/)

**Tags:** #Tesla

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