💼 В Казахстане уже привыкли заказывать товары через интернет: главный вопрос для бизнеса — как удержать клиента В Казахстане онлайн-торговля занимает более 14% розничного рынка, а 86% электронной коммерции приходится на маркетплейсы. Это зрелый рынок. Клиент уже привык покупать онлайн, поэтому для бизнеса важнее всего — не потерять клиента. Об этом рассказал руководитель направления Trisigma от Авито Виталий Черемисинов в интервью Fintech & Retail. В сентябре платформа A/B-тестирования Trisigma объявила о выходе на рынки Казахстана, Армении, Грузии и Узбекистана. 💠 По словам Черемисинова, компаниям важно не просто привлекать новых покупателей, но и понимать, какие изменения в продукте действительно помогают удерживать аудиторию. 🎙️В интервью эксперт объяснил, как с помощью A/B-тестирования проверять продуктовые гипотезы, оценивать реальный эффект изменений и получать достоверные результаты даже при небольшом количестве пользователей.
In Kazakhstan, people are already accustomed to ordering goods via the Internet: the main question for business is how to retain customers
💼 In Kazakhstan, they are already accustomed to ordering goods via the Internet: the main question for business is how to retain the client. In Kazakhstan, online trading occupies more than 14% of the retail market, and 86% of e-commerce comes from marketplaces. This is a mature market. The client is already accustomed to buying...
AI Summary & Key Takeaways
- 💼 In Kazakhstan, they are already accustomed to ordering goods via the Internet: the main question for business is how to retain the client
- In Kazakhstan, online trading occupies more than 14% of the retail market, and 86% of e-commerce comes from marketplaces
- This is a mature market
In Kazakhstan, people are already accustomed to ordering goods via the Internet: the main question for business is how to retain customers
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