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Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

TechCrunch — AIBy: Ivan MehtaOctober 16, 2026 (4 days ago)
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AI Summary & Key Takeaways

  • Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items
  • A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
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Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

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